Jonathan Hood
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"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others."

- Tony Robbins


I love doing corporate presentations and bringing a personal aspect into business. Last Friday I did a presentation on the subject of communication. I've done presentations on communication before, but this time I was doing it for a moving company. A few hundred employees came through, and we did an activity.

Now, this particular activity involved building towers out of marshmallows, then sending descriptive messages down a line of people who have to recreate the marshmallow structure without actually seeing it.

We played this game and talked about communication after. 

One thing quickly became abundantly clear: communication is everything.

Communication involves perspective. In football, I was a linebacker. I was able to get a certain perspective of the field. My friend played corner, so he stood off to the side and could see the whole field. My other friend played quarterback, so his eyes were everywhere.

In the midst of a play, we all came together towards one common goal, but from different vantage points. Because we were seeing different things, we had to communicate in order for us to work together. 

I presented this to the group, and came up with the 3 "B's" of communication:

1. Break It Down

When you're first presented with a problem, it may look like this huge insurmountable obstacle. But if you actually break it down, you'll realize that it really ain't really much. When you look at something amounted, it's easy to be in awe of it. Gawk at it. Be intimidated by it. But if you break it down and look at it for what it truly is, you'll realize that it's literally just one small thing stacked on top of another small thing. It's like an ant hill - just grains of sand. You'll see that at its core, it's nothing you can't handle.

2. Build Them Up

How productive is your conversation if you're upset? How eloquent are you when trying to communicate while angry? When trying to communicate, you need to build others up and not tear them down, so that they want to talk to you. They have to want to understand what you're saying, so that they'll want to learn from you. Understand how you can add value so that there is a desire to communicate effectively with you. 

3. Be Like Them

At this company that I worked with, there were people from all over the world. China. India. Hungary. Sweden. And all over Canada. So how do you get such a diverse group of people with different perspectives to communicate well in one room? 

Well, you've got to level the playing field. You have to find the common ground. It's up to me to understand the way you see things so that I can explain things in a way that makes sense to you. And it's up to you to listen.

So the next time your communication is breaking down, I want you to remember these 3 B's for effective communication. Break It Down. Build Them Up. Be Like Them.


I am well-versed in topics such as: communication, teamwork, problem-solving, leadership, and much more! Click here to book me for your next corporate presentation!